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Adidas, in collaboration with French club Olympique Lyonnais, has officially unveiled the new 2026–27 away kit, featuring both men’s and women’s first teams. The design not only continues the club’s competitive spirit, but also draws inspiration from Lyon’s rich urban culture and textile heritage, blending football, craftsmanship, and modern lifestyle aesthetics.
Design Inspiration Rooted in Lyon’s Silk Heritage
The design of this season’s away kit is inspired by Lyon’s historic silk industry, particularly the city’s traditional silk workers known as the Canuts. Their exceptional craftsmanship helped establish Lyon as the world-renowned “Silk Capital.”
Adidas reinterprets this cultural legacy through a modern design language, turning the kit into more than just matchwear—it becomes a cultural symbol carrying the city’s memory and identity.
Refined Details Meet Modern Craftsmanship
The new away kit features a subtle tonal jacquard pattern, creating a refined and layered visual effect. The fabric has a soft texture with a silk-like sheen, enhancing its premium appearance.
Elements inspired by traditional dyeing techniques are also incorporated, with magenta accents standing out as a key highlight. These details add a modern visual impact while reflecting values of precision, patience, and craftsmanship.
First Appearance of the Trefoil Logo on an Away Kit
A major highlight of this season is the debut of Adidas’ iconic Trefoil logo on Olympique Lyonnais’ away kit. This shift strengthens the brand’s retro-meets-modern aesthetic and highlights the growing fusion between football and lifestyle culture.
The kit is increasingly evolving from purely athletic gear into a form of everyday fashion and cultural expression.
Inspiration from Historic Silk Workshops
To bring the concept to life, the official campaign was shot at Maison Prelle, one of Lyon’s oldest surviving silk workshops. This historic atelier stands as a witness to centuries of textile tradition in the city.
In addition, a silk artwork combining the logos of Adidas, Olympique Lyonnais, and OL Lyonnes was unveiled, further emphasizing the connection between football and craftsmanship.
More Than a Kit, a Cultural Expression
The 2026–27 Olympique Lyonnais away kit is aimed at a new generation of fans—young, urban, and expressive. For them, football is not just a sport, but a lifestyle and a cultural language.
By combining heritage and modern design, Adidas and Lyon once again highlight the deep connection between football, fashion, and culture.
Explore the Lyon Kit Collection
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